Saturday, August 31, 2019

Abstract for Choices, Values, and Frame Essay

Reading 2.2 Kahneman,D and Tvesky, A. (1984), ‘ Choices, values, and frames’. Ameriacn Psychologist, 39 (4) Abstract This article discuss when consumers feel a certain price which is bringing the â€Å"loss† rather than the â€Å"income†, they are more sensitive to price. Consumers are feeling a certain price more cost-effective manner and the other a less cost-effective. They will accord the cognitive psychological evaluation to exhibit a completely different personal attitude and decision making. Economic decision making theory has always been that people are fundamentally rational animal. However, human beings have irrational features in many aspects. One of the most attract somebody’s attention example is calling the â€Å"framing effect† In this effect, the positive or negative way to make a decision has had a dramatic effect on subsequent choice. The researchers found that integration from the decision system of emotional preference were potential causes of framing effect. With the potential risk benefit choices need to pay the cognitive effort than defined benefit choice; however, determining the damaged choice and risk selection potential damage to pay cognitive effort is the same. There are two fundamental analyze principles for rational choice theory: dominance and invariance. Dominance can be defined that project A in the worst case is better than project B, project A should be accept. Invariance requires that human describe selectivity problem for the same thing that will draw the common preference. Framing effect can be divide two types: positive and negative. The positive frame shows risk-averse preference for gains. On the other hand, the negative frame shows risk- seeking preference for losses. In addition, in mental accounting, money can be attributed to the different types of account which cannot replace each other. People are always divide outcomes into different mental accountings and use decision value and experience value, in order to evaluate the results whether can be accepted. EXAMPLE To discuss the cognitive psychology effects our daily life, I will give a  example of rent or buy a house in Sydney. If we want rent a house or apartment in Sydney which have two bedrooms, a living room and 2 bathrooms, according to my experience, we need to pay 600-800 dollar each week. Most of us may not feel pressure to rent an apartment for one or two years. If we spend 20000 or 30000 as down payment which is use for purchase an apartment. I think we could be hesitating. We analyze that purchase a apartment is better than rent in order to live one or two years in some place. We are willing spend less to live although we make sure loss 600-800 each week. However, it leads to a value of experience, and this experience value effect our decision. Finally, we would rather to rent an apartment although we know it not a rational investment. Reading 8.3 Abstract This article point out that the exercise of power in the process of development and implementation of organizational information systems are very expensive and time consuming. Accordingly, the theory of ‘sociology of translation’ provides corresponding solutions for the organization. According to the theory, there are two important features in the problemastisation. Firstly, actor or group should more specific in a general problem to find a mental to solving. Secondly, actors should be defined identities in a plan that will use their skill and experience precisely. The author point out an example that senior manager enjoy the IT program and analyze it to use reducing cost as a new tool. In addition, most of the consultants believe that organizations should make clear position, future goals and behavior before implement IT strategy. Meanwhile, consultants also believed that IT system is great significance strategy for organizations lead to successful. For another example, IT consultants try them best to make sure problematisation steady. The successive problematisations build an exercise of power and prevent other alternative problematisations from getting onto the agenda of the project team. In conclusion, the author solves the problems in the information technology process in the theory of concepts. Consultants adopted the theory of  Ã¢â‚¬Ëœsociology of translation’ to solve organizations’ problem. Discuss the nature of the relationship between external management consultants and customer or user groups. The author considers the other resource management role and differential access to its knowledge and skills, such as an important exercise of power relations. Example ERP (Enterprise Resource Planning): Enterprise resource planning system is basing on information technology. The use of information technology implementation of enterprise supply chain management, in order to realize scientific management of each link in the supply chain. ERP integrates information technology and advanced management ideas become the modern enterprise mode which reflecting the era of enterprise reasonable allocation of resources. It maximizes the creation of social wealth and become the cornerstone of corporate survival. In the company, the general management mainly includes three aspects: production control (planning, manufacturing, logistics (distribution), procurement, inventory management) and financial management (accounting, financial management); three systems are integrating and the importance of human resources constitutes the primary module of ERP system. The ERP system of business each module refinement, split, forming a relatively independent software syst em and the seamless connection, so that the enterprises of different scales can be freely combined according to need and make enterprise resource optimization configuration. Reading 1.3 Abstract The author claims a general make a strategic relate to several aspects. This article points out that your teammates or colleagues making decision will affect on yourself. Namely, the title of this article: â€Å"looking up and looking around†. Firstly, â€Å"looking up† is a basic human nature in any situation. In other words, when you meet a more experience and knowledge person (such as your manager and your boss) make a strategic, and then making decision follow how he/she would act. Secondly, ‘looking around’ is one of your opinions. When you work with your teammates or colleagues, you will find out how they deal with problems and what they make decisions. Then  you will follow their opinions to deal with yourself problems. The author also points out that â€Å"decision- making paralysis† always effect on everyone no matter you are middle manage or even the top manager and CEO. When face with a problem, human minds always goes blank. They want to find a solution to solve the problem. If not, they will look for someone to take the burden. On the other hand, they will afraid to make decision in any situation because they don’t want the decision bring fail. Most of managers suffer from anxiety that colleagues will find out their incapability. There is important problem that makes a rational strategic not only managers’ duty, it also relate to company’s structure and the project. Manager always are demanded to make a decision quickly which based on information transmits from primary levels. However, the information not particularly correct that leads to some wrong decisions in that situation. Obviously, the manager who makes the wrong decision in a organization should take the bl ame and be fired. This situation always happens in many companies. The author claims that a outstanding managers should have a rational analyze and quick thinking abilities. Example In my experience, when I worked at an international land sales company, my manager receives a project to help a China company find an office. Our team receive the order which needs a 300㎠¡ work place in shanghai CBD. Firstly, we should make a research to find out whether a suitable square. Our manager makes a decision to ask some building manager which is located in shanghai CBD. Finally, we find a suitable place for the China Company. However, when we check require with the company, our assistant told us we get wrong squares that is 400 ㎠¡. So our manager has to afresh contact to the building list. Fortunately, we found a 90 ㎠¡ near the former one. Our manager decides to connect the two work place to reach 400㎠¡. We successfully completed out task on time.

Friday, August 30, 2019

A Medium of Exchange and a Unit of Account Versus Money

These Short Essays are partial fulfillment of Paper IE1001 of Part 1 of Certified Islamic Finance Professional (CIFP) [DRAFT V0. 5] INCEIF Student Name: Mustafa Aydemir Student ID: 1200279 IE1001 Assignment in Islamic Economics – Short Essay No 3 by Mustafa Aydemir – DRAFT Version 0. 5. doc -1- Bismillahirrahmanirrahim Essay No. (3) Money and Islam – A Medium of Exchange and a Unit of Account versus Money as a Commodity Everybody is using money. Most of us want it; we work for it and think how to get more of it. Therefore, it is vital to ask what money is, where it comes from, and what money is worth.Economics is an academic discipline that tries to answer those questions. It would be to long and lengthy to discuss about money creation and growth from A-Z but in the following paragraphs the subject matter is elaborated from the conventional as well as the Islamic worldviews. Money in the conventional sense is a commodity people use in exchange for goods and servi ces. Before money was used as a medium of exchange, barter trade was practiced whereby people trade goods and services in exchange for other goods and services.However, barter trade was considered not so practical as weighing, transporting and dividing goods was difficult. It was the lack of transferability and inefficiencies that created the need for better ways of exchange. The concept of money was born. There are different types of money that developed over time, which should be presented briefly. Commodity money is defined as valuable goods, which were used as an underlying for a currency, such as gold, silver, coffee or even tobacco. The biggest advantage of this kind of currency was its portability and easy storage.Another example of commodity money is the U. S. currency before 1971, which was backed by gold (Investopia). Fiat money is the paper money currently circulating in our world that is not convertible in any other type of money. It is used in our daily life where we bu y and sell goods and services. Fiat money is basically not backed by any commodity but by a government that guarantees its value and creates a perception and faith in people that it is worth it. It is simply needed because gold is IE1001 Assignment in Islamic Economics – Short Essay No 3 by Mustafa Aydemir – DRAFT Version 0. . doc -2- rare on this planet. The perception created is, that the stronger the economy, the stronger is the value of its money. It is important to understand, that money is valuable because we want it, but we want it only because it can get us a desired product or service. Money is generated by a kind of an uninterrupted collaboration between physical things, our elusive desire for them, and our theoretical trust in what has value. That is why printing fresh money will not enrich a nation. Another type of money is named credit money.Investopia defines credit money as â€Å"Any future monetary claim against an individual that can be used to buy go ods and services†. There are many forms of credit money, such as IOUs, bonds and money market accounts. Virtually any form of financial instrument that cannot be repaid immediately is considered credit money. Economists measure money in M1, M2 and M3 defined as follows. M1 money includes all coins and currency that is physically available, travellers checks, demand deposits, checking accounts that is used to make payments.M2 money is all the money in M1 plus saving accounts, timelinked deposits and non-institutional money-market funds. M3 money is all the money in M2 plus all large time-deposits, liquid assets, institutional money-market funds, and short-term repurchase agreements. M1+M2+M3 together is the total supply of money in an economy, the â€Å"broad money† Money fulfills the three main functions. It is used as a medium of exchange. Furthermore, money is a unit of account that is a numerical unit of measurement for transactions, goods and services.IE1001 Assignm ent in Islamic Economics – Short Essay No 3 by Mustafa Aydemir – DRAFT Version 0. 5. doc -3- Lastly, money is used to store value that can be retrieved and used again. In Islam money is not a commodity, which makes all the difference. It is not considered as a commodity that should be used for a price, but rather as a medium of exchange in business transactions Money as a commodity concept is prohibited, because it contradicts Islamic principles that does not recognize money as a tool to make profit. Money is only a medium of exchange, a way of defining the value of a thing; it has no value in itself, and therefore should not be allowed to give rise to more money, via fixed interest payments, simply by being put in a bank or lent to someone else. † (INCEIF Lecture Notes p. 81). Money used as a commodity would presumably divide the society into the poor and the rich, even countries into categories rich and poor economies neglecting their national debt levels. Peop le or nations in need for cash, deficit units, borrow money from people or nations with additional cash, surplus units.They are required to pay a fixed interest payment for their loans. This is riba and is clearly illegal according to Shariah law because it enriches surplus units without any contribution to the real economy. Consequently, people in need for money would take a high risk of becoming even poorer. Compound interest is the big problem that creates money out of thin air. Moreover, the so-called fractional banking system that creates 100. 000 USD out of a 10. 000 USD deposit, 90. 000 USD can be considered fictional money. 1Title: Concept of Money from Islamic Perspective; Class: Islamic Economics [IE1001]; Prof: Dr. Magda Ismail Abdel Mohsin; Institution: INCEIF; Date: 8/16/2006 # Of Pages: 44 IE1001 Assignment in Islamic Economics – Short Essay No 3 by Mustafa Aydemir – DRAFT Version 0. 5. doc -4- The rich is getting richer relatively faster than involvement into the real economy, because money creates more money without work required and Many countries fall into the trap of borrowing money from the International Monetary Funds, in particular Muslim states.The weaknesses of money as a commodity, hit those countries with all its evil as borrowed money doubles, multiplies and compounds. Consequently future generations are affected. The current generation is living in exaggerated prosperity on the cost of many future generations. Money is Islam should not be hoarded and kept in the bank savings account. Instead, money is required to circulate within the economy freely to benefit frequently, continuously, proactively and directly the society at large. This leads to the basic principle of interest prohibition and replaces this Riba system with that of Al-Bay.A system that is very different from Riba. The principle paradigm is risk sharing to allow borrowers and lenders to share rewards. The process of wealth accumulation and distribution in the economy is fair and just and fits the spending (infaq) criteria of Al-Bay suggested by the following verses. â€Å"Those who eat Riba (usury) will not stand on the Day of Resurrection except like the standing of a person beaten by Satan leading him to insanity. That is because they say: â€Å"Al-Bay is only like Riba,† whereas Allah has permitted Al-Bay’ and forbidden Riba.So whosoever receives an admonition from his Lord and stops eating Riba shall not be punished for the past; his case is for Allah (to judge); but whoever returns [to Riba], such are the dwellers of the Fire – they will abide therein. † (2-275) The verse (2-261) states the incentive of spending in the way of Allah swt by counting the great reward and the blessing that an individual get from one single transaction: Then the following verse (2-262) puts the conditions for infaq to be accepted, and that is for Infaq not to be followedIE1001 Assignment in Islamic Economics – Shor t Essay No 3 by Mustafa Aydemir – DRAFT Version 0. 5. doc -5- by Riya (show-off) or by harming anyone or harming the society as a whole. Even if the spending is based on charitable purposes mentioned in verse (2-263), no reminding of it and no harm should be resulted from spending process. Indeed, a kind speech and asking for forgiveness would have better impact. So infaq has to be fully for the sake of Allah swt. (2-264). The consequences of Infaq being not for the sake of Allah are serious as there would be neither Baraka nor growth.Verse (2-265) shapes the objective of spending and is to be for the sake of Allah and his reward so the profile of gain and loss in Infaq is different from the ordinary thinking. In conclusion, the definition of money and the way wealth is accumulated and spend draw a fine line in the distinction of both the conventional versus the Islamic economic system. As money is a medium of exchange, savings does not yield interest income but instead requi re business transactions.Al-Bay as the system of exchange that is based on the concept of spending (Infaq) and risk sharing for any single transaction between parties of exchange. It is notable that Tijarah and Bay are of two different meanings. Tijarah is for the individuals that are setting up the business that has the aspect of long term. It becomes clear that lots of efforts have to be spending in education, elucidation and clarification of the consequences by a simple definition of money. 2 2 This meaning can be clarified by looking verse: (2-282) â€Å"And do not be too weary to write it, whether it is small or arge, for its specified term. That is more just in the sight of Allah and stronger as evidence and more likely to prevent doubt between you, except when it is a Tijarah which you conduct among yourselves. †So we can understand from this verse that Tijarah is among some people that the conduct it among themselves. (61-10) â€Å"O you who have believed, shall I gu ide you to a Tijarah that will save you from a painful punishment? † So, we can sense the longterm involvement in this transaction as Allah swt stated that for in the following 3 verses 11,12 &13. 1 â€Å"It is that you believe in Allah and His Messenger and strive in the cause of Allah with your wealth and your lives. That is best for you, if you should know. †12 â€Å"He will forgive for you your sins and admit you to gardens beneath which rivers flow and pleasant dwellings in gardens of perpetual residence. That is the great attainment. † 13 â€Å"And you will obtain another favor that you love – victory from Allah and an imminent conquest; and give good tidings to the believers. † IE1001 Assignment in Islamic Economics – Short Essay No 3 by Mustafa Aydemir – DRAFT Version 0. 5. doc -6-

Thursday, August 29, 2019

An Unforgettable Experience.

His sparkling green eyes always gave an aura of intelligence. Every time he smiled it made my heart melt like a hot knife cutting through butter. The only one who knew about this feeling of mine was my best friend, Ida. She was a very encouraging friend of me. She even helped me hooked up with Dustin. I was the girl who only focused on my studies and my social life was not exciting. Dustin, on the other hand, was one of the top guys in the girls’ list who was a must-go-date with. His popularity started when he scored a lot of baskets for his basketball team. But most importantly, he was the Captain of the Tiger basketball team. One day, the Tiger Team had a big game with Leopard Team. He played brilliantly with great jump, shots, dunks and assists. His teammates also played their hearts out to win the game. Just two minutes before the game ended, they were trailing 90-96. They managed to force three turnovers, two steals and scored five baskets. Three shots were made by Dustin. Finally, our Tiger Team won by 101-99. Ida and I were very excited and we screamed our lungs out for the victory. Dustin then took the microphone from the announcer. He said in front of hundreds of people that before he left high school, he wanted to tell everyone a secret. He liked someone, a girl. Nobody knew and not even his own friend. Suddenly, the stadium became quiet as all the girls wished that they were the chosen one. Then he said, â€Å"Amanda Ann, I do really like you,† â€Å"What? Did he just mention my name? I asked Ida. I was shocked and felt like fainting at that moment. I could not believe it. It was just like a dream came true. I suddenly dreamed that I was wearing a Cinderella gown and hearing the ringing of bells. Then, everybody in the stadium was staring at me. He then ran towards me and told me that he liked me a lot since the first day I sat foot in this school. I became dumbfounded and my face turned red as all girls w ere very envious of me. Even though this incident had happened a week ago, it was still fresh in my mind. An Unforgettable Experience. His sparkling green eyes always gave an aura of intelligence. Every time he smiled it made my heart melt like a hot knife cutting through butter. The only one who knew about this feeling of mine was my best friend, Ida. She was a very encouraging friend of me. She even helped me hooked up with Dustin. I was the girl who only focused on my studies and my social life was not exciting. Dustin, on the other hand, was one of the top guys in the girls’ list who was a must-go-date with. His popularity started when he scored a lot of baskets for his basketball team. But most importantly, he was the Captain of the Tiger basketball team. One day, the Tiger Team had a big game with Leopard Team. He played brilliantly with great jump, shots, dunks and assists. His teammates also played their hearts out to win the game. Just two minutes before the game ended, they were trailing 90-96. They managed to force three turnovers, two steals and scored five baskets. Three shots were made by Dustin. Finally, our Tiger Team won by 101-99. Ida and I were very excited and we screamed our lungs out for the victory. Dustin then took the microphone from the announcer. He said in front of hundreds of people that before he left high school, he wanted to tell everyone a secret. He liked someone, a girl. Nobody knew and not even his own friend. Suddenly, the stadium became quiet as all the girls wished that they were the chosen one. Then he said, â€Å"Amanda Ann, I do really like you,† â€Å"What? Did he just mention my name? I asked Ida. I was shocked and felt like fainting at that moment. I could not believe it. It was just like a dream came true. I suddenly dreamed that I was wearing a Cinderella gown and hearing the ringing of bells. Then, everybody in the stadium was staring at me. He then ran towards me and told me that he liked me a lot since the first day I sat foot in this school. I became dumbfounded and my face turned red as all girls w ere very envious of me. Even though this incident had happened a week ago, it was still fresh in my mind.

Wednesday, August 28, 2019

Criminal Defenses and Criminal Punishments Term Paper

Criminal Defenses and Criminal Punishments - Term Paper Example The Supreme Court in one-way support the police use of force, the court stated â€Å"the calculus of the reasonableness must embody allowance for the fact that police officers are often forced to make split-second judgments- in circumstances that are tense, uncertain, and rapidly involving- about the amount of force that is necessary for a particular situation.†(Supreme Court, n.d.). When officers are pursuing criminals are outnumbered, or suspects have more powerful weapons than they do, force is justified (Sharrar, 1992). Deadly force is used when the suspect threatens an officer or officers with deadly weapon, when the officer believes that the suspect might end up killing the officers in defense, force is also applied when the suspect has killed or caused deadly harm to another person. Non-lethal weapons and non-lethal skills may be used in this case. The case of Rodney King where the police used a Taser and multiple baton strikes on him was viewed as not excessive force though the public complained. Rodney king received 50 powerful blows and strikes after he resisted arrest. The only part that excessive force was misused was when the King had complied with the commands; assumed felony prone position but was kicked by the officer and struck with a baton six times by another officer (United States V. Koon, 1993). Use of deadly weapons on fleeing criminal was abolished in 1995. Shooting of Doyle in the back was the use of excessive force, the de facto excessive force. The Castle Doctrine and â€Å"stand-your-ground† criminal defenses are the favorable defenses for individuals charged with murder cases. Castle Doctrine is a communal law doctrine that state that a discrete person has no duty to flight when in his or her homegrown, or in his â€Å"castle,† and may use sensible strength, including lethal force, to defend his or her property, being, or other issues at hand. Outside of the â€Å"castle,† or home, however, an individual has a duty

Tuesday, August 27, 2019

Personnel procedures and the constitution Essay Example | Topics and Well Written Essays - 500 words

Personnel procedures and the constitution - Essay Example Whereas before an entire crop of new positions had come upon each time that a new executive took the helm, such a provision ensured that it would be against the law for such an action to continue to take place. However, like many political actions, there were equal and opposite reactions. One of the largest negative reactions that the Pendleton Act evoked was the reliance of government on funds from the private sector and/or businesses. Due to the fact that hopeful executives could not longer rely on donations from hopeful applicants to guaranteed positions, this meant that the government put itself at the mercy of the business sector as a means of accruing revenue. Article Seven of the United States constitution specified how many states were required to ratify the US Constitution in order for it become law. As such, Article VII denotes that 9 of the 13 original colonies would need to ratify the Constitution prior to it becoming the founding charter and law of the newly formed United States. The first ten amendments to the US Constitution, collectively known as the Bill of Rights provides a rigid set of limitations on governmental power with regards to what the founders saw as the natural rights of the citizen. Though these Bill of Rights had little bearing on the way in which the individual states sought to exert their own power, the Fourteenth Amendment made it possible for these rights to be transferred explicitly to the state level. These first ten amendments were originally proposed and written by James Madison in 1789 and were ultimately ratified by 1791 for inclusion in the US Constitution. Although Madison himself proposed that there be 12 amendments, only 10 were ultimately passed and ratified by the states as law. These rights have become fundamental to an interpretation and understanding of what US

Monday, August 26, 2019

Death and Dying Rituals in Islam Term Paper Example | Topics and Well Written Essays - 1500 words

Death and Dying Rituals in Islam - Term Paper Example In this paper we would be discussing about the third phase which pertains to death and afterlife. According to the Holy Koran, every person that dies would be judged by God and would receive their everlasting abode which could either be Heaven or Hell. According to Islamic traditions, after an individual’s life comes to an end, the corpse has to be buried and hence elaborate rituals involving the burying of the dead takes place when an individual is diseased. Death, according to Islam, is a passage from an earthly existence, to a pure and eternal sacred realm. (Kassis 51) Muslims believe that only God is permanent while all else perishes after a time. The Quran clearly states – â€Å"All that dwells upon the Earth is perishing, yet still abides the Face of thy Lord majestic and splendid.† (Kassis 50) According to (Chittick 126) in Islam, an individual fails to fulfill his existence on the Earth, if they follow their own desires, outside the boundary of Divine str ucture. Thus, such a failure causes a problematic condition for the human. Shedding light on this problematic condition, Streng states that â€Å"human life that does not duplicate the eternal structure of meaning and order as found in the Sacred Realm is merely a profane existence, characterized by weakness, ignorance, impurity, and meaningless.†(44).... he profane world is impure† (46) In Islam, the different customs and rituals during the burial incorporate the concept of purity and impurity of the individual’s existence. The ritual of ghusl according to Islamic culture is the preparation of the corpse for the day of resurrection. According to (Kassis 52), the corpse is washed an odd number of times to purify it from its earthly existence. During this ritual, a white shroud is wrapped around the corpse, demonstrating that though all individuals lead different lives on this earth, yet they leave this world as equals. Islamic traditions view the impure nature of the world and are emphatic about purifying the individual before entering the Sacred Realm. (Streng 46) is of the opinion that the impure nature of the person’s existence reflects the problematic condition he faces during judgment. F. Bird (35) discloses that the washing and purifying of the corpse according to the Islamic ritual in a regulative communicat ive manner symbolizes the washing ritual by the family members, to be the purification of the individual from the profane world and into eternal light. (Sacred Realm) Shedding light on the meaning of this ritual Bird states that partaking in this ceremony helps to reinforce the myths that surround it and reaffirm ‘the beliefs they embody.’ (Bird 35) According to Islamic belief man is created in the image and likeness of God and represents and reflects varying degrees of light and darkness (131) based on the quality of their existence. Human existence is provided a special place in the universe because they are created by God. Islamic traditions believe that â€Å"the structure of the universe is like a globe of infinite dimensions. The crust or outside shell is made of clay and is the visible universe

Sunday, August 25, 2019

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 20

Marketing - Essay Example You must take note of the industrial norms, i.e. the competitors which are already existent within the relevant market. This will make you realize the extent of scope that will be successful when you decide to open up London Pride. When you know about the competition right from the onset then you also discern that how they are playing upon their strengths and what weaknesses exist within their realms. Their weak points are significant since you could play with them and implement them in your own health and fitness club. Their strengths could be replicated and you could incorporate strategies which will make you successful as well. (Baker, 1970) In fact you can exceed the strengths by giving more value to the eventual customers or members of the health and fitness clubs than the competitors are providing at the present. If the marketing environment is dull and mundane, you would have to instill confidence within the customers to come and try for their own betterment the facilities ava ilable at your health and fitness club and thus become fitter and healthier in their respective lives. The marketing environment which exists for London Pride will dictate the way under which you will exploit the strengths that you bring to the table and close down the weaknesses that are already existent within the industry. Now it up to you as to how you balance the positive and the negative stance presented by the industry and how you will counter the very same in a head on manner. Your business is what you must concern yourself with and for that you need to devise a strategy which will not only be wholesome but also exclusive for your own business. The business will only gain from the marketing environment and you should make sure that the hurdles that come your way must not deter you in the wake of launching this health and fitness club. You must get your act together and do

Introduction to Indigenous Australia Essay Example | Topics and Well Written Essays - 1000 words

Introduction to Indigenous Australia - Essay Example Religious men referred to Aborigines as immoral, unfit to be in any divine presence and that they were in the same level as brutes. The opinions of scientists were by far the crudest of them all. Scientists classified Aborigines based on the blood types and brain functioning as if they were some animal that needed to be analyzed for further understanding. They further said that aborigines were more of apes that the human race. Learned people looked into the life of Aborigines with contempt and disregard. They claimed that Aboriginal people were adept at making poor judgments and thus needed direction to make sound decisions (Dodson, 2003). These were particularly nasty perspectives and Dodson seeks to review them with a critical eye. He says that these early settlers do not know the Aborigines and so they are not in a position to refer to them in any way. According to him, these early settlers should have a firsthand experience with the Aboriginal people before judging them. This pap er will try to review Dodson’s perspective of Aboriginality critically with the aim of understanding his perspective of the issue. Dodson shows his concern for the colonizers being obsessed with the aborigines and aboriginality. These colonizers have made it their passion to look into the aborigines and also labeling them all kinds of this they deem fit. Dodson concern is seen when he notes that colonizers have made aboriginality seem like a mystery to be solved. He says that there are cases where aborigines have been referred to half bloods, full blood, hybrids, real and inauthentic. At some point, there was a suggestion that for one to be a legitimate aborigine, then he was to have more than 50% of aboriginal blood. His concern is also seen when he speaks of how aborigines were initially considered heroes. He then this compared to how they are being ridiculed today by artists in films and other artworks. According to Ethnologists, there was a need to rescue the aborigines f rom their wayward animalistic behaviors. The aborigines were considered cannibals, savages and infanticides. They are also known to be vulnerable just like the other lesser races in the world. This is strongly contested as these aborigines are seen to be out of control of the fact that they are in their â€Å"twilight† days. Aboriginal people are voiceless in the society as no one has given a chance to speak for themselves. It is saddening that people do not give an ear to the Aboriginal people. The arguments the early settlers pass are based on narratives from early settlers who were biased. The biases of the colonizers are seen in their obsession to brand aborigines as a lesser race com pared to the other races. A study by the United Nation aimed at unearthing the issue of discrimination that was faced by the aborigines and other indigenous groups that were considered on the verge of extinction. The indigenous community was given legitimacy based on the race, dressing, ance stry, as well as, dialect. In cultures across the world indigenous people are considered marginalized, backward, illiterate, and with an archaic mode of speech. These indigenous groups have been objectified in the eyes of the early settlers. The United Nation report emphasized the need to allow an indigenous community to decide whom they wanted to be part of their community. The report further emphasizes the need for an indigenous group having their own definition of whom they are thereby giving all the other â€Å"fake† definitions a cold shoulder. It is their responsibility

Saturday, August 24, 2019

A topic that shows an understanding of economics conept Term Paper

A topic that shows an understanding of economics conept - Term Paper Example Wal-Mart gets a huge discount for buying the milk in large quantities. Similarly, the suppliers who deliver the ten thousand cartons enjoy the economies of scale. The cost of delivering many cartons is remarkably low. Notably, the average cost of delivering the thousand cartons is less than that of transporting hundred. In effect, the transport cost per unit reduces remarkably. The supplier will need to pay a single driver, and the fuel cost will remain fixed. It is evident that the economies of scale benefit the firms that purchase products in large quantities. The reduction of the cost per output in turn increases the profitability of firms as in the case of Wal-Mart. The Wal-Mart economies of scale is internal. It is specific to the individual enterprise. Boyes and Melvin (2012) contend that the firms that buy products in bulk for resale benefit from the internal economies of scale known as purchasing. Such firms reduce the expenses including the transport costs. Wal-Mart continues to gain the purchasing economies of scale for buying products from the suppliers in large quantities. Similarly, the supermarket chain achieves purchasing discount. In essence, Wal-Mart and suppliers benefit from the economies of scale by purchasing and delivering in bulk respectively. Therefore, firms should capitalize on the economies of scale to maximize profits and reduce the cost of production as exemplified by Wal-Mart. The economies of scale enjoyed by the Wal-Mart can be used expound the patterns of global trade. In effect, the exploitation of the economies of scale can explain the growth of firms such as Wal-Mart in a particular industry. Boyes and Melvin (2012) argue that economists utilize the economies of scale justify free trade policies. Perhaps, the economies of scale, which Wal-Mart enjoys, has facilitated the expansion of the chain supermarket to many parts across the globe. The low cost of

Friday, August 23, 2019

Crisis Within an Organization Research Paper Example | Topics and Well Written Essays - 2750 words

Crisis Within an Organization - Research Paper Example The facts of the crisis shall first be set forth and laid out, including the facts which gave rise to the crisis and the facts relating to individuals in the organization and their response to the crisis. It shall discuss the extent to which the organization had a code of conduct or set of principles, statement of values, or policies in place in order to respond to the crisis. Finally, this paper shall assess whether the individual decision-makers within the organization acted in a morally responsible manner. In 2000, Toyota launched its ‘Construction of Cost Competitiveness for the 21st Century’ program which was meant to cut the costs of 180 key car parts by 30 percent, with the aim of saving about $10 billion by the year 2005 (Kim & Bailey â€Å"Article†). In February of 2004, the National Highway Traffic Safety Administration (NHTSA) initiated a review of complaints on electronic throttle control malfunction on the Lexus ES300; the investigation was resolved without a finding of defect in the vehicle (Kim & Bailey â€Å"Article†). At about the same time, Private Insurer State Farm informed the NHTSA of some incidents on unintended acceleration in 2002 and 2003 Lexus ES300 and the Toyota Camrys (Kim & Bailey â€Å"Article†). By the end of the year, similar complaints added up to 20% of all unintended acceleration incidents in 2004. Another investigation by the NHTSA was conducted on August 2005 on the 2002-2005 models of the Camry, Solara, and Lexus E S300; and still no defect findings were found by the NHTSA (Kim & Bailey, â€Å"Article†). When global recalls on Toyota cars increased in 2006, Toyota head Katsuaki Watanabe issued an apology, citing quality glitches on some of its cars. Consequently, Toyota models were delayed for about a year (Kim & Bailey, â€Å"Article†). In March of 2007, another investigation by the NHTSA was initiated, this time on pedal entrapment concerns on the

Thursday, August 22, 2019

The Elements of Drama Essay Example for Free

The Elements of Drama Essay I am now going to talk about our piece of drama. We have being studying the topic anorexia for a couple of weeks now. In this piece of drama we have looked at and developed ideas and done some study about Nervous Conditions. In this extract a teenage girl has been living in England for a good amount of time and when she comes back to Africa she is finding it very difficult to adapt back to the life she had back in England. We decided to develop some of ideas based on the fact that we are working with people in Africa now. So the idea we have done is when the girl has come back to Africa and wont eat anything. She is becoming anorexic because in England the people eat and dieted differently. So when she returns back to Africa she has developed this idea that she cant eat anything because she is putting on too much weight. As she has this idea stuck in her head, it begins to affect the rest of the family by making the father very angry at her mood swings and this leads into a massive argument. In our development we used the storyline from our booklet and developed it much more. We started by using the storyline that Nyasha (Lily) comes home and wont eat any food and begins to lie about what she dies with her lunch money. It all starts to kick off when the family is sitting down and enjoying their dinners and Nyasha (Lily) comes into the room. The father (me) asks her to eat her dinner because she just sites there and acts as though she doesnt care. So the father (me) has a little go at her and her mother (Polly) tries to defend her. Then the brother (Umar) starts to back up his father by saying that she never eats at lunch. We done this so it shows that the brother and sister have not had such a decent relationship because he always tries to get his sister in trouble. We tried to make this piece as realistic as possible by showing the everyday relationship that some families have to put up with. Then this argument over Nyasha (Lily) not eating starts to carry on to our nex t scene. The next scene is when the mother (Polly) is cleaning up the dishes and has a little thought about what is going on with her daughter and hopes that she will pull her act together. Then we switched straight away to the father (me) in bed and has his own little thought about how angry he is with the whole situation and approaches the incident with a different matter. He decides to show no sympathy (unlike the mother (Polly)) and come down hard on his daughter. I think this is very well followed through and it is realistic how we put the scenes together. Then our next scene follows through to the next morning when the children are about to leave for school. Nyasha (Lily) refuses to have breakfast and decides to act hardcore by bringing in that English attitude by giving cheek back to her father (me). He is having none of this and decides to lay the line down. There is then a massive argument about how Nyasha (Lily) should respect her father (Me). We made this very realistic and tried to make it as violent as we possible could to show our audience that people have to put up with this in real life, not just in theater. So Nyasha decides to take her breakfast and eat it on the way to school. We show a different way of how our story is told because we tell it as we go along. We dont have a narrator because it would be to complicate so we made it easy to follow for our audience. We used monologues to show what our characters are thinking about. This gives a great deal of information to what will happen next. I.e. when the father is having is monologue about how he is going to approach the not eating situation showed it to the audience as to what he was going to do.

Wednesday, August 21, 2019

Ping Sweep and Port Scans Essay Example for Free

Ping Sweep and Port Scans Essay Information system threats are central to developments in information systems and should be viewed positively. Introduction The emergence of computers effectively led to a change in the approach to business operations. Information technology led to the development of a completely different approach to operations and is cited as a key driver to globalization which is central to the high level of competition being experienced in different industries. High levels of competition have led to an increase in the need for security since information is central to identification of opportunities and development of innovative approaches to operation. The internet as an information superhighway is especially laced with all kinds of security threats. Protocols are continuously being developed to try and ensure high levels of security; however the threats have managed to stay abreast due to the diversity they exhibit. Ping Sweep There are different modes used by an attacker to gain and interfere with the operations of a system. However, most attacks require a system to be active and therefore implement a mechanism to detect the activity of a system. Ping is one such technique that has found use in by both black and white hat hackers. The first step in the hackers’ manual is to determine the activity of a network and its connection status to the internet after which codes are subjected to the system to try and gain its control (Kurtz, McClure, Scambray, 2005). The actual mechanism involved in ping operations includes sending network packets and awaiting some unique response that will show the activity of the system. To effectively attack a network an attacker must gather as much information as possible; this is done by a ping sweep (Kurtz et al, 2005). A number of ping operations are done and each targeted at a specific IP address (Kurtz et al, 2005). To be effective in remote information collection, multithreaded sweep tools that allow for customized time-outs (Kurtz et al, 2005). Port Scanning The threats posed by ping operations are known to all administrators who often developed mechanisms to ensure that their security is not compromised. Open hosts are a key security threat and can be used by attackers to deal a deathly blow to systems (Scambray, McClure, 2007). Port scanning as a system maintenance mechanism is mainly concerned with searching network hosts to determine which ports are open. Administrators and crackers use port scanners which are software component to determine states of networks thus their vulnerability. Scanning can take on different approaches which include TCP, UDP or SYN scanning (Scambray, McClure, 2007). It is worth noting that the objective of the scanner determines the effects that the scanning activity will have on the network or system. A port scanning mechanism where multiple hosts are scanned to determine the one that is listening is referred to as a port sweep (Scambray, McClure, 2007). Implication Port scanning and ping sweeps can be dangerous depending on the objectives of the person or entity initiating them. They can be considered system threats or maintenance procedures depending on whether they are being initiated by a hacker or a system analyst. There are several approaches that have been developed to minimize the risk of malicious ping sweeps against a network. Disabling ICMP protocols for networks connected directly to the internet and configurations of firewalls to do the same is effective in dealing with ping sweeps (Kurtz et al, 2005). Port scanning is used to gather information on a networks security which can then be used to cause malfunctions such as buffer overflows. Conclusion Port scans and ping sweeps can be used by administrators and hackers and are thus both beneficial and risk causing. Managers should ensure that their systems are developed in a manner that is security conscious in that even if it is scanned no security weakness should be discovered. Dealing with the threat of port scan can cause inefficiencies though ping sweeps can be dealt with effectively. Developing a robust network that is near perfect is the ultimate approach to dealing with the threats posed by ping seeps and port scans which are just information seeking mechanisms. Being aware that versatile and creative hackers are in a position to scan a system is motivation enough to ensure system security is kept up to date with development in information technology. Thus, scanners and sweepers are motivators behind the development and improvements in information strategies aimed at development of secure information systems. References Kurtz, G. , McClure, S. , Scambray, J. (2005). Hacking Exposed: Network Security Secrets Solutions. New York: McGraw-Hill Professional. Scambray, J. , McClure, S. (2007). Hacking Exposed Windows: Windows Security Secrets and Solutions. New York: McGraw-Hill Professional.

Tuesday, August 20, 2019

Change Management at Netflix

Change Management at Netflix Organizations That Manage Change Well: Netflix’s Constant Evolution â€Å"The only constant in life is change†, a quote by the philosopher Heraclitus in 400 B.C.E remains true today (Graham, 2007). Whether it be in response to a major event or discovery that shakes an organization’s core function, or simply in accordance to incremental transformations, change is inevitable for all organizations. While some organizations experience the pressures of change more often than others, all organization’s must recognize, anticipate, and plan for external change forces, as well as set forth internal organizational changes to remain relevant and competitive in any given industry or field (Chou, 2011). Leaders of organizations must evaluate the industry in which their organization operates within and apply their findings to anticipate possible major changes to minimize disruption, as well as seek new practices and technologies to increase productivity, effectiveness, and overall performance. The adaptability and willingness to change is a co mpany’s greatest competitive advantage. For all organizations, change is a vital and ongoing process, which if implemented and managed correctly, allows an organization to evolve with modern changes and remain successful within their field. Being adaptable and ready for change is a company’s greatest competitive advantage when operating in today’s the rapid and constantly changing global market (Anderson, 1991). This increased presence of change must be met by highly skilled and organized leaders who use methods and strategies to successfully manage changes and their implications (Chou, 2001). One company that has gained and maintained mass success due to their adaptability and forward-thinking methods is Netflix – United States most popular internet streaming service. With over 109 million users, in over  190 countries around the world, streaming more than 125 million hours of TV shows and movies streaming per day as of 2017, Netflix is the world’s leading internet entertainment subscription streaming service. The streaming service offers users the ability to stream network and original television series, documentaries, and feature films. The service allows members to watch as much as they want, when they want, and where they want – with service access on nearly any  internet-connected  screen. Members are able to play, pause and resume watching, all without commercials or commitments (Netflix, 2016). The company was founded by Reed Hastings and Marc Randolph in September of 1997 in Scotts Valley, California. The now tenth largest internet company when based on revenue, began as a DVD rental by mail delivery service and has continued to change and adapt its business models and according strategies to external and internal factors ever since its startup (Netflix, 2016). Change has the capacity to better an organization or demise of it. When change is handled and managed successfully, success and growth will result. Netflix’s success, and Blockbuster’s eventual demise are examples of how organizations offering similar products and services can either thrive or fail in the face of external technological and industrial changes. During Netflix’s initial years of operation, both Netflix and Blockbuster offered physical hard copy movie rentals. Blockbuster, which had seamlessly survived the change from VHS to DVD technology, provided its services by means of retail locations where costumers could browse movie options on shelves, make their selection, and pay the initial fee based on various factors such as how recently the film was released, or how many nights the customer wished to rent it for. Originally, Netflix used a similar business model as Blockbuster, basing their services on pay per rental basis, but rather than having retail locations, Netflix customers would go to the company’s website to make their rental selection, that would then be mailed to the customer’s home. However, after a short initial trial of this original method and receiving lackluster response, Netflix introduced a subscription feature to its business model. Subscription members could rent a movie, keep it for however long they wished or return it to rent another for one monthly fee – allowing members to rent as many movies as they wished for one fixed price (Lotz, 2017). The differentiation this created between the two companies’ business models began Netflix’s success in the industry and its domination over its indirect competitors, such as Blockbuster. Blockbuster was heavily dependent on revenues generated from hefty late fees to create a large portion of their revenue as part of their business model. Netflix could charge less for their services, and eliminate late fees from their business model due to their decreased cost of operations. Netflix’s consumer-friendly model of no late fees, low cost and wide media selection overpowered the immediate convenience of going to a corner store to pick up a movie for a night for many consumers (Satel, 2014). By April of 2003, Netflix had reached one million subscribers. Blockbuster launched its response to Netflix’s competitive threat by implementing an online unlimited rental subscription service for the fixed price of $19.99 per month in August of 2004, but by this time Netflix had already established its place and customer base in the market, impeding on Blockbuster’s venture potential (Satel, 2014). Netflix’s initial DVD rental by mail delivery service began stealing market share in the entertainment industry, respectively due to its adaptable business model to fit a niche consumer need. However, Netflix achieved the success that it has today by anticipating and adapting to a major upcoming change that was recognized at the time of its founding. This massive change was the internet and its possibly infinite capabilities. Netflix’s founder, Reed Hastings, stated that he originally dubbed his company the name ‘Netflix’ because even in 1998 he had recognized the potential of the world-wide web. Reed one day he expected, and hoped, that his company would be offering DVD rentals by means of an online streaming service, therefore he wanted to name the company something that complied with its eventual fate (Fortune.com, 2009). Netflix was created at the time of the wide spread adoption of the DVD, founders of the company, Reed and Marc, even tested their initial mailing DVD service idea by mailing a CD-Rom back to themselves because they did not yet own an actual DVD. The founders expected that just like VHS – DVDs would be around for a long time, but anticipated and prepared for the day that they were not. The company’s name and its origin highlight how Netflix as an organization was not only ready for change disruption, but waiting for it from the very beginning. In 2007, Netflix launched the company’s online streaming service. Subscribers were still able to continue mail order DVD rentals, but could also stream a limited number of hours online – all for the fixed monthly subscription price (Huffington Post, 2015). This was the result due to the change of available technology and consumer wants. Just like ten years before when the switch was made from VHS to DVD, the next change was ensuing. This was the adoption and availability of high speed internet and portable computers capable of streaming media. In 2010, Netflix began expanding into the global markets. The company first expanded into Canada, then in 2011 moved into various other countries around the world (Lotz, 2017). Competition quickly ensued, not only were other online steaming services becoming available and more widely utilized, such as Hulu and Amazon Prime Video, but television networks were also beginning to offer online streaming subscription services, as streaming services had enabled consumers to cancel or decrease their cable packages while still enjoying media entertainment, just at a lower cost. To maintain and grow their market share and customer base, Netflix began to produce original and exclusive content in the form of series, movies featuring popular actors, and documentaries. Netflix could produce smash hits for their customers because they created shows based on what their users preferred to watch. By using their own website’s analytics of what their members were watching, for how long, when they stopped watching a series or movie, and more. For example, 70% of media being streamed on Netflix by its’ users are television series (Fortune.com, 2009). These observations helped them to produce highly rated, award winning exclusive series, which helped Netflix to keep their existing members and gain new subscribers. Since online streaming subscriptions have a very low switching cost for users, it was vital that Netflix recognized this potential threat and adapted their practices in accordance (Investopedia, 2016). Although not seamlessly achieved, Netflix has gained and maintained its immense amount of success as an online streaming entertainment subscription service by constantly reinventing itself in accordance to changes in technology, regulation, and consumer wants – all while also creating and pioneering changes within their industry to meet and anticipate the needs of the stakeholder (Management Help, n.d.). This has been achieved by having adaptable and separate business models for each business function, each with their own strategy. These organizational changes would not have successfully occurred without the proper internal implementation, and management of change. Devising the best strategic and tactical plans is essential for success, but cannot be achieved without an in-depth understanding of the human side of change management. This refers to the alignment of the company’s culture, values, behaviors and people to encourage the desired results.   Managing change is a complex, dynamic, and challenging process (Mabey, 1993). It is never a choice between technological or people-oriented solutions, but a combination of both (Bullman, 2000). Effective change has been characterized as unfreezing old behaviors, introducing new ones, and re-freezing the new (Mosca, 2011). Successful organizational change begins at the top. An organization’s leaders and upper management must have a clear and concise understanding of the change that is occurring and be able to clearly articulate it. In times of change and uncertainty, all eyes go to the organization’s leaders for strength and direction.   Leaders must be aligned with one another and moving in the same direction towards the common goal. Next, the case for the change must be clearly laid out. A clear explanation of what changes will occur and why they are necessary must be communicated to every layer within the organization. In times of change, it is essential for all members of the organization to know what is expected of them so that feelings of insecurity and confusion, feelings which can lead to resistance to and denunciation of the change, can be calmed.   A multitude of various factors are associated with failure rates when it comes to succeeding in change management. Even if change is endorsed by management, an ill-conceived implementation plan, lack of commitment from an organization’s leaders, and limited utilization or integration of already existing systems and processes within the organization can lead to the failure to accept and adapt to organizational changes (Mariotti, 1998). Another important aspect of successful change management is knowing the values that matter to the organization and the overall goals the organization wants to achieve. Focusing on reacting to those opportunities for change relevant to overall organizational goals, as opposed to reacting to every invitation for change, helps companies to make smart and practical decisions (Mosca, 2011). Due to globalization and overall resource development, new forces and opportunities for change are occurring more rapidly than ever, it is important to develop responses and proactive actions that align according to an organization’s, or their stakeholder’s needs (Bataldon, 1998). Constant change with a lack of reasoning leads to negative organizational performance, as unnecessary change is a drain on company resources, including financial, and human alike. Large organizations, which employ a high number of employees, will not perform as they become exceedingly bureaucratic. As stated by Steiner, organizations that are known to be bureaucratized and hierarchical are less flexible, and less willing to change, as well as less likely to empower their staff (Steiner, 2001). Organizations will not get full value from their employees if they insist that employees do only what they are told. Therefore, leaders must learn how to manage change, to move forward with successfully. There is no one best way to manage change in an organization. Organizations must introduce approaches to organizational change which matches their specific needs, and requirements (Mosca, 2011) Netflix as an organization has demonstrated their capabilities of successful change management based on their multitude of major changes evident throughout the company’s existence. Netflix has been able to achieve this by their unique and somewhat unprecedented organizational culture. Netflix, although a large organization with nearly five thousand employees (Statista, 2016), is not a typical industrial firm, which is what many of today’s traditional organizational theory and practices are based on, but rather is a creative firm. The difference between the two is substantial – industrial firms thrive on reducing variation, or reducing errors, while creative firms thrive by increasing variation, as stated by the company’s founder and current CEO, Reed Hastings (McCord, 2015). Due to this difference of firm variety, Netflix must create and adhere to different organizational methods relevant to their newer and less common style of business – creative. Netflix’s core culture concept is based on open and honest communication between all levels and in every aspect of the firm’s function. Netflix does not have set vacation policies, rather they encourage employees to decide their own appropriate amount of vacation, when they wish to take it and communicate this to their managers. To encourage employees to utilize this policy, upper management is encouraged to set a precedent by taking vacation time themselves and communicating that to their employees. The CEO even reportedly taking four different week-long vacations in 2015. However, this concept is also protected from abuse by Netflix’s next major culture feature. This is the notion of their compensation method. Results are rewarded, but effort producing no result is not. If an employee, although at one time was extremely valuable and well liked, no longer fits Netflix’s changing needs, they will be given an honest explanation and very generous severance package. Netflix has found that by focusing on building the best team by having the best talent has enabled them to continue to adapt and evolve as a company. Once an employee can no longer benefit the company, they are able to bring in new talent to keep company moving forward. Employees of Netflix understand this concept upon being hired, which is why almost all severed employees are understanding and accepting of their termination. Netflix believes in trusting in the hired talent to complete the given tasks in the best way the talent sees fit. Netflix giving their employees the freedom of autonomy allows for flexibility, and innately eliminates the issues resulting from bureaucratic or hierarchical structure, something that can often arise in a firm of Netflix’s size (Mosca, 2011). Netflix found that by replacing rules with transparency, accountability, and trust, overall productivity and performance improves, and expenses decrease. Netflix believes in hiring good, talented people – letting common sense and acting in the best interest of the company guide employee behavior (McCord, 2015). Due to new technology, regulatory changes, societal or stakeholder expectations, as well as competitors – rule-driven organizations, operating within a rapidly changing industry, are unable to keep up with the constant adaption required to gain or remain successful, losing customers and market share to those organizations that do have the capability to evolve. Netflix maintains its ability to change through its organizational culture concept – freedom and responsibility. The company invests in hiring the best possible talent, and rewards high-performer – weeding out continuous, unimproved low performers. References Graham, D. W. (2007, February 08). Heraclitus. Retrieved October 25, 2017, from https://plato.stanford.edu/entries/heraclitus/ Anderson, P., & Tushman, M. (1991). MANAGING THROUGH CYCLES OF TECHNOLOGICAL CHANGE. Research Technology Management, 34(3), 26-31. Chou, & Zolkiewski. (2011). Managing resource interaction as a means to cope with technological change. Journal of Business Research, Journal of Business Research. Mabey C. Mayon-White. (1993). Managing change. 2nd ed. The Open University: Paul Chapman Publishing Ltd. Davies C, Finlay L, Bullman A. (2000). Changing Practice in health and social care. The Open University: SAGE Publication. Rosenberg, S., & Mosca, J. (2011). Breaking down the barriers to organizational change. International Journal of Management and Information Systems, 15(3), 139. Overview. (n.d.). Retrieved October 27, 2017, from https://ir.netflix.com/ Lotz, A. (2017, October 26). The unique strategy Netflix deployed to reach 90 million worldwide subscribers. Retrieved October 27, 2017, from http://theconversation.com/the-unique-strategy-netflix-deployed-to-reach-90-million-worldwide-subscribers-74885 Mariotti J. (1998). 10 steps to positive change. Ind Week. How Netflix got started. (2009, January 27). Retrieved October 26, 2017, from http://archive.fortune.com/2009/01/27/news/newsmakers/hastings_netflix.fortune/index.htm I. (2016, January 12). Netflix: Porters 5 Forces Analysis. Retrieved October 26, 2017, from http://www.investopedia.com/university/netflix-porters-5-forces-analysis/ Netflix: employee count 2016 | Statistic. Retrieved October 26, 2017, from https://www.statista.com/statistics/587671/netflix-employees/ Organizational Change and Development (Managing Change and Change Management). (n.d.). Retrieved October 26, 2017, from https://managementhelp.org/organizationalchange/#anchor61645 McCord, P. (2014). How netflix reinvented HR. Harvard Business Review, 92(1), 71-76. One Huge Reason For Netflixs Success. (2015, March 03). Retrieved October 27, 2017, from http://www.huffingtonpost.ca/entry/netflix-culture-deck-success_n_6763716 Satell, G. (2014, September 21). A Look Back At Why Blockbuster Really Failed And Why It Didnt Have To. Retrieved October 26, 2017, from https://www.forbes.com/sites/gregsatell/2014/09/05/a-look-back-at-why-blockbuster-really-failed-and-why-it-didnt-have-to/#2054abeb1d64

Monday, August 19, 2019

Medieval Food :: Food Historical Essays

Medieval Food Food is something that all people have always and will always need to consume in order to survive and thrive. Not only this, but it is also has an important societal function. Food is an important part of celebrations and sometimes dictates roles in societies. In Medieval society food was important for banquets, what was eaten by a person could denote what class a person was from, and was often mentioned in the literature. For my project I presented desserts, bread, and a couple of drinks. As far as the bread is concerned I made one loaf using beer and one loaf using water. The desserts were a strawberry tart, and Daryols, which is basically a custard or pudding pie. I also made two alcohol drinks, Mead, though very weak, and spiced wine. Food is commonly mentioned throughout Old English and Medieval literature. In â€Å"Beowulf†, much of the action revolves around the mead hall where great banquets are held. In â€Å"Sir Gawain and the Green Knight†, the poem begins in the banquet hall and the Green knight first appears before King Arthur and his guests at a feast. Since most of the recipes which I used are from the 14th century I focused most of the literary aspect of my presentation on Geoffrey Chaucer’s â€Å"Canterbury Tales.† First of all the whole reason that the pilgrims tell their tales is because the inn keeper agrees to give the teller of the best story a free dinner at the end of the pilgrimage. Three characters, in particular, are described in the general prologue in relation to food, the nun or prioress, the franklin, and not surprisingly the cook. â€Å"Canterbury Tales† characters The Nun or Prioress is on page 218 of the Norton Anthology of English Literature, seventh edition volume one. Her passage discusses her impeccable manners. The Franklin is on page 223 of the Norton Anthology of English Literature, seventh edition volume one. His passage discusses his grand hall and all of the food he always has on hand and ready to eat in case someone shows up. The Cook is on page 224 of the Norton Anthology of English Literature, seventh edition volume one. This description discusses all of the utensils that the cook brought and what he plans to cook while the pilgrims walk across England.

Jane Eyre :: essays papers

Jane Eyre Throughout history in literature achievements of widening popularity always seem to create tension. In Charlotte Bronte's novel, "Jane Eyre," the pursuit of dependence and self-fulfillment is confronted by her romantic characteristics in a Victorian age. "What makes Victorians Victorian is their sense of social responsibility, a basic attitude that obviously differentiates them from their immediate predecessors, the Romantics"(Landow 1) who are more open-minded, much like Jane. Although her romantic qualities simply identify herself , they create tension between the Victorian idea's of gender, status, realness, passion and emotion. The uniqueness of Jane's personal and artistic identity is confronted by the containment of feminism and stature. The tension between Jane and those who are under Victorian beliefs, such as Mr.Brocklehurst, and Mrs.Reed is created directly by their indifference's towards women and the poor. The feminisitic views that are abundant in Jane's life creates tension to the point where "she has trouble settling into society, not just because of her over-jealous passions, but also because of her gender.(Jackson 1)" Early in her life Jane encounters feminism not only on herself but many others. At Gateshead Jane is unaware of the purpose of Lowood School and "indeed would like to go to school"(Bronte 30) despite not knowing its reputation. At Lowood School Jane encounters the gender problem which puts herself and the others into a position which isn't favoured. The "black pillar"(Bronte 63) upholding the conditions of feminism at Lowood is Mr.Brocklehurst who has a superior effec t. The authoritarianism of Brocklehurst is exemplified by the intention to "teach them to clothe themselves with shame-facedness and sobriety"(Bronte 75). The reason behind his cruelty to the students is of intentions not to "mortify in these girls the lusts of the flesh" but to render them hardy, patient, and self-denying. Although feminism is evident for the reasoning of Brocklehurst, Maggie Berg states that " Lowood deprived its pupils of their female individuality because of their corporate identity as orphans."(48) This prudence towards the originality of Jane and the other students creates a level of stature that isn't respected by the higher authority of Lowood. The "custom" of feminism in the Victorian age is riddled by this status which Jane encounters while growing up as an orphan. "It is abundantly evident that women continued to rank as second-class citizens"(Norton 903) to men and Jane realizes this through her work as a governess.

Sunday, August 18, 2019

Rheumatoid Arthritis :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Rheumatoid arthritis is an autoimmune disease that sauses chronic inflammation of the joints. Rhematiod arthritis can also cause inflammation of the tissue around the joints, as well as other organs in the body. Autoimmune diseases are illnesses which occur when the body tissues are mjistakenly attacked by its own immune system. The immune system is a complex organization of cells and antibodies designed normally to â€Å"seek and destroy† invaders of the body, particularly infections. Patients with these diseases have antibodies in their blood which target their own body tissues, where they can be associated with inflammation. Because it can affect multiple other organs of the body, rheumatoid arthritis is referred to as a systemic illness and is sometimes called rheumatoid disease.   Ã‚  Ã‚  Ã‚  Ã‚  While rheumatoid arthritis is a chronic illness, meaning it can last for years, patients may experience long periods without symptoms. Typically, however, rheumatoid arthritis is a progressive illness that has the potential to cause joint destruction and functional disability. A joint is where two bones meet to allow movement of body parts. Arthritis means join inflammation. The join inflammation of rheumatoid arthritis causes swelling, pain ,stiffness, and redness in the joints. The inflammation of rheumatoid disease can also occur in tissues around the joints, such as the tendons, ligaments, and muscles.   Ã‚  Ã‚  Ã‚  Ã‚  In some patienst with rheumatoid arthritis, chronic inflammation leads to the destruction of the cartilage, bone and ligaments causing deformity of the joints. Damage to the joint can occur early in the disease and be progressive. Moreover, studies have shown that the progressive damage to the joints does not necessarily correlate with the degree of pain, stiffness, or swelling present in the joints.   Ã‚  Ã‚  Ã‚  Ã‚  Rheumatoid arthritis is a common rheumatic disease, affecting more than two million people in the United States. The disease is three times more common in women as in men. It afflicts people of all races equally. The disease can begin at any age, but most often starts after age forty and before sixty. In some families, multiple members can be affected, suggesting a genetic basis for the disorder.   Ã‚  Ã‚  Ã‚  Ã‚  The cause of rheumatoid arthritis is unknown.

Saturday, August 17, 2019

Alternative Media, Youth and Civil Society

BIOGRAPHY OF Dr. Govind Ji Pandey Filmmaker, college professor, social activist Dr. Govind Ji Pandey was born in Varanasi in 1972. Studied at BHU, Varansi and received his doctoral Degree in Journalism from MG Kashi Vidya Peeth, Varanasi. Acted in many films and worked for promotion of Bhojpuri Films in Purvanchal. Dr Pandey taught students of Masters Course at MGKVP before he moved to Delhi as Lecturer (Electronic Media), in MBICEM, a college affiliated to GGSIP University. Here he taught BJ(MC) students for six years. During his stay in Delhi he supervised various small research projects of students.He taught Video and Radio Journalism,Production, and supervised around five hundred audio and audio-visual production of students. Some of the films supervised by him got prize in prestigious film festivals like Jeevika, Vatavaran, Misce-en-scene etc. Dr. Pandey is author of a book ‘Television Journalism and Programme Formats’. At present he is working as a Reader (Mass Com munication) at BB Ambedkar University, Lucknow. He is teaching PG students and guiding research scholars for their Ph. D thesis at BBA University. Alternative Media, Youth and Civil Society Dr. Govind Ji Pandey Associate Professor, Dept. f Mass Comm & Journalism Babasaheb Bhimrao Ambedkar Univrsity, Lucknow Email- [email  protected] com Mob. 0919198915357The pen is mightier than the sword, and the alternative media may become mightier than the mainstream media. This is not a mere conjecture the process has already begun. The alternative media has emerged as a key player in promoting the cause of marginalized section of the society, an alternative voice of people and reflecting reality. The neglect of underprivileged and browbeaten by mainstream media, suppression and manipulation of information by government and media industry has posed a evere threat to the right to freedom of speech and expression of the members of global civil society. In the backdrop of the great danger posed by the media and political-economical nexus, a new development has given hope to millions around the world, of reuniting and creating an alternative source of information which is free by all means. The past few decades have shown us the path of creating a multi polar world and the advent of new media will create a world with multiple sources of voices.The information will come from those who are not only consumers of it, but producing it as well. The recent technological developments have reduced the cost of production dramatically. The speed of internet has increased with the development in the data transmission technology. This development has provided in the form of new media, a very strong tool of communication to challenge the monopoly of traditional mainstream media. The alternative media particularly Internet and Community Radio have changed the way we were consuming the media products.Now the consumer is no more a passive receiver of the media content but involved in the pr ocess of collection, selection and dissemination of information. There is a large number of people who believe that media can be used as a tool for social change. The large number of people involved in developing and disseminating information can be a great source of information for hundred and thousands of people all across the world. The information flow can not be stopped by the governments and now it has taken a global shape. Things happening at far of places now started affecting local governments.The recent case of Iran where the Iranian Government stopped the flow of information by putting many journalists behind bars and blocking television and slowing down internet speed could not restrict the flow of information. People used their mobile phones and cameras and put videos and audio of the various acts of Government for viewing and it became instant hit. A global opinion was formed and it affected the Iranian Government as well. It shows the strength of the alternative sourc es of information in shaping the modern world. The present study is an attempt to analyze the time people devote in creating media content.The continuous up gradation of information which has changed the social and economical condition of the consumers, in particular the youth studying in various universities in India.. The objectives of research are : 1)To understand the time youth devote for creating and consuming the media content; 2)to analyze the various tools used for content creation and reception by students; 3)to compare preference given to the medium for the content creation and consumption; 4)to analyze nature and type of content created by the students: 5)to observe social change in student community.The research study aims at highlighting the characteristics of alternative media, civil society, with the help of theoretical discussions and finally the relevance of concepts related with alternative media, civil society and youth have been analyzed through the following re search hypotheses: RH 1) Internet is the most preferred medium among youth. RH2)University students are actively participating in the social campaigns promoted through various social network sites. RH3)The most preferred tool for content generation is mobile phone. RH4)New media has changed information creation and consumption behavior of students.Methodology: For the analysis of above mentioned objectives and hypotheses a sample of 300 PG students of various departments of three universities from Lucknow, UP, India, were selected and their opinion on the various issues were taken. For this purpose an interview schedule was constructed. The students were selected through non-probability sampling method and equal representation was given to male and female students. Civil Society: Jurgen Habermas’ founded the notion of ‘public sphere,’ in which he discussed about a model of rational communication and rational critical debate.While explaining this kind of public sp here he said that, ‘private people come together as a public and they engage the state on various matters of public interest with reasoned argument. ’ As Habermas stressed, the public sphere has been in a permanent state of transformation as underlying social and economical conditions have changed. Though we have many views about civil society but we were not able to provide a single definition of civil society which is unanimously supported by all the scholars. The most recent one given by Mary Kaldor in his essay written in the book Global Civil Society 2007/08 talks about civil society, as the edium through which social contracts or bargain are negotiated between the individual and the centers of political and economic authority. Civil society is a process of management of society that is bottom- up rather than top down, and involves the struggle for emancipatory goals. Till 1989, the definition of civil society was territorially bounded. The concept of civil society was prevalent in some parts of Europe and America. The developments that have started around the world in early part of seventy and continued through eighties and nineties strengthen the democratic movement in Asia, Africa and other parts of the world.It is very clearly stated that to have a vibrant civil society you need established dem ocratic rights of electing public representatives, an independent judiciary and separation of legislative from executive. Media’s Role in a Civil Society The control of media by large business houses who are governed by the state bureaucracies and commercial motives has created an environment where the power has come under one head which is a dangerous sign for a democratic country like India.The UNESCO report on various aspects of communication and society provided eight following functions of mass media; i)dissemination of information ii)socialization iii)motivation iv)promoting debate and discussion on public issues v)education vi)cultura l promotion vii)entertainment and viii)integration. The objective of these functions were to provide complete information to the public so that they can form opinion and participate in the democratic process i. e. debate and discussion which ultimately guarantees their freedom of speech and expression.There is an immense danger to the freedom of speech and expression in the form of control and manipulation of information by state and private media industry. The control of mainstream media has come from various quarters and in variable forms. The fourth pillar of democracy has been hijacked by the various governmental and non-governmental organizations. Main stream media is no more the voice of people and is in a total disconnect of the real India. The mainstream media is serving the interests of minuscule minority and totally neglecting the real issues.If we analyze the issues that have been the centre of debate and discussion on various television channels and in print media we wil l hardly see an issue that is affecting the masses or talking about the marginalized section of the society. The mainstream media is obsessed with the glamour and politics, real developmental issues are vanished from the scene. What is Alternative Media? Michael Albert (2004) attempts to define alternative media in his manifesto, ‘what makes alternative media alternative’? As he writes ‘ An alternative media institution does not maximize profits, does not primarily sell audience to advertisers for revenues, is structured to subvert society’s defining hierarchical social relationships, and is structurally profoundly different from and as independent of other major social institution, particularly corporations, as it can be many segments of civil society are politically motivated communities promoting numerous causes and holding various versions of democracy.John Ehrenberg (1999) â€Å" A democratic sphere of public action that limits the thrust of state pow er. Alternative media enable and encourage empowerment and leanring outcomes may take place in either formal or informal education settings. UNESCO report on alternative media says: ‘ These are the kinds of consciously political and social demands by groups for whom alternative communication is but another facet of their need to contest hegemonic structures and forms to create an new social and cultural reality for themselves. (UNESCO, 1993,p. 16) Advent and Type of Alternative Media The monopoly of information control and ownership by the government, political and economic elites given them a lot of power to manipulate information.The newspapers and television channels have been driven by the commercial motives and the news about the poor and the marginalized were shifted to the inner pages. The global civil society felt a need of having alternative media which can connect with the rural, is committed to the poor and the oppressed and report the truth. The alternative media w as present during the media boom but did not take proper shape. Just after the internet revolution now, it came in to prominence. Some of the alternative media that have created and posted great challenge to mainstream media are following: 1)Interne Newspaper 2)Blogs 3)Social Networking websites )Mobile phones and Pager services 5)Independent documentary/Video filmmakers 6)Community Radio 7)Visual Radio 8)Ham operators 9)Small Newspapers and Magazines 10)Newsletters, brochures, handbills, pamphlets, posters, etc The development of alternative media gave ordinary citizens power to publish articles, upload videos and display photographs. It gave birth to a new kind of journalism which is public journalism. In this type of journalism public is producer, editor, reporter and consumers of the content. It has reduced the gate keeping authority of the traditional media. Role of Alternative Media 1)An alternative voice of people:It has a great role to play in shaping up a global civil socie ty and free world. With the advent of internet and use of advance technology in mobile telephone industry the local issues have all the potential to become global that to within a very little time. The recent experience of the governments of China and Iran attempting to control the internet has led to a strong underground movement. The authorities blocked the flow of information by putting journalists in jail and tried to stifle the flow of information but the internet gave people the much needed voice and forum which is hard to contain by the governments. )A forum for marginalized section of the society: The main stream media is catering to the need of affluent in the society. The marginalized section of society is hardly finding place in the main stream media. The voice and problems of the socially weaker class is unreported and unrepresented. Here alternative media can play an important role in highlighting the problems of poor and marginalized communities. The small community ne wspapers, community radio, television broadcast blogs, posters etc. can help the people overcome neglect by mainstream media to highlight the atrocities, faults in bureaucratic and other institutional setup.Marie Trigona, in his book â€Å"Argentina's Community Media Fights for Access and Legal Reform†, she explores Argentine groups that have emerged to produce alternative and independent media for television, radio and video in an effort to counter lack of access to marginalized communities in mass media. 3)Global public sphere: The world is shrinking and the nation state boundaries have disappeared in the contemporary societies. Any issue that is related with a particular country might become global within no time, curtsy new media. This is not merely a hypothesis but global reality.One of the biggest examples is â€Å"Batti Band Campaign†, such was the impact of this campaign that through out the world people came out in support of it and now it is a global phenomen on. And this is not the only example of this type there are many examples where global opinion was generated in support of many campaigns and world governments were forced to accept global opinion. This is how new technologies have reinvigorated a sense of transnational public sphere and strengthened global civil organizations movements and provided platform for sub cultural groups and common man. )Free expression and social activism: Alternative media is playing an important role in social learning process by providing easily accessible content to common man. In many developing and developed countries it is working as agents of social change. Denis Mc Quails in his democratic media participant theory suggests that media content should not be controlled by the Government Institutions and political organizations. Members of Civil Society should have their own media and it must promote the interest of common man.This can be achieved only when we have multiple sources of information an d communication where one can easily access and disseminate information. Recently in India, a controversy involving a union minister and a commissioner of a government body, started off from a social network site twitter, and within no time public opinion was formed. The public opinion was so strong that government accepted resignation of minister and the commissioner was forced to step-down. This shows the strength of the new media and the public opinion generated through it.Now no government can neglect opinion of civil society. Alternative Media and Youth No country can deny the importance of youth in nation building process. The involvement and participation of youth in decision making process not only strengthen the democratic process but also contributes to their personal development. In India, almost 55% population comes under this category who is also frequent users of new media technologies. The world’s youth population, Ages 15to 24, will become more and more concen trated in Africa and Asia.By 2050, the number of youth will have risen from just under a half billion in 1950 to 1. 2 billion. According to a recent study done by the Internet ; Mobile Association of India (IAMAI), there are 471 million mobile phone subscribers, out of which 127 million have their own Internet ready mobile device. But of these 127 million users who have mobile phones with Internet capability, only 12 million have used the Internet on their devices and the number of active mobile Internet users is just 2 million.But â€Å"industry experts† quoted on Business Standard claim that there are over 500 million mobile phone subscribers and due to the decline in prices of Internet-enabled handsets, there are about 10 million mobile phone Internet surfers, much more than the 2 million reported by the IAMAI. This shows the potential of this media and those who are using it are mainly youth in all parts of the world. Not only this, the change brought in by the technology has given youth many different tools for content generation.One of the most important tolls is mobile phone which is used for video, audio, still photo recording and putting them on internet using various social network sites like twitter, U tube, face book etc. The information reaches to millions of users across the globe and global opinion is generated on various issues of public interest. In Indian universities, youth devote a lot of time for content generation and dissemination. In the study conducted in three universities of India following conclusions were drawn: Table 1 Time devoted for internet surfing 0-1 hour1-2 hour2-3 hour3-4 hourMore than 4 hourMale1832602515 Female2654401515 Total44861004030 Surveys conducted in several countries in the world show that the internet addiction in on rise. In China the number of young Internet addicts had soared to 24 million by 2009, almost double the figure for 2005, It is very much evident from the data that youth particularly in the Indian university have been devoting a lot of time in content generation and dissemination on internet. Overall, 71 million users accessed Internet in year 2009, with 52 Million â€Å"active† users who accessed it atleast once in a month.If we look at global users on internet India is on 4th position but it may change very soon the moment it will reach to the rural population of the India. PositionCountryInternet Users Million 1USA220 2CHINA210 3JAPAN88. 1 4INDIA81 5BRAZIL53 ( Source: Internet ; Mobile Association of India(IAMAI) and IMRB. ) In India the growth of internet is mainly in urban centers and school ; college students itself contribute to more than 44% of all Internet usage that happens in India – Overall 72% of young people access Internet on regular basis. Table 2 Most popular tool for content generation Video cameraRecorderStill ameraMobile phone Male1068126 Female446136 Total141014262 Mobile is the most popular medium for content generation. Not only is that mobile a very popular mode of internet surfing among youth in India but the trend is more or less same across the globe. The Opera Mini, most widely downloaded mobile application has released the number of Mobile Internet usage.The report is quite significant in terms of mobile internet usage in the world. Following are the top 05 countries in Opera Mini Usage: 1. Russia 2. Indonesia 3. India 4. China 5. Ukraine ( Source: Internet ; Mobile Association of India(IAMAI) and IMRB. Table 3 Most preferred medium for news and entertainment TVRadioNewspaperInternetFilm Male2515207515 Female2636245410 Total51514412925 The information and communication behavior of the students have shown significant change in regard to the medium they use for news and entertainment. In a research study conducted by World Association of Newspapers (WNA) on Decoding Youth as News ; Information Consumers found that young people are spending less time with traditional media and more with new media. Same is t he conclusion drawn in the data mentioned in the table three. Young participants said that usage of new media (i. e. , computers, mobile phones, the internet, and MP3 players) is increasingly taking up time participants would have spent with traditional media, though this time is obviously restricted in countries where the digital divide remains a strong barrier. Despite this, many participants say they would like to spend more time with newspapers and other traditional sources of information. Contrary to stereotype, many young participants remained respectful of traditional information sources and few dismiss them as obsolete. † (Source: World Association of Newspapers)Table 4 University students are actively participating in campaigns promoted through social network websites YesNo Male9555 Female46104 Total141159 The data shown above clearly indicating that youth is engaged in social reformation with the help of alternative media. Social Networking Sites (SNS) are young peop le? s spaces – and engaging with young people here is meeting young people where they are at. The recent example of Batti Band Campaign that got momentum through the SNS is one of the many examples where young ones created awareness and it is now a well established campaign.There are many other cases in India which generated and garnered a lot of public response and support through social networking sites. Ruchika Girihotra, Jessica Lal, Nitish katara, etc. are some of the cases that are highlighted through these websites and ultimately proved to be a very strong campaign which generated a huge support for victim’s family and put pressure on the state authorities to act for justice. Table 5 Do you think alternative media has changed your information and entertainment behavior YesNo Male12624 Female13020 Total25644Youth information behavior is a complex process of interplays among various factors, such as young people’s cognitive status, identity formation and va lue negotiation, and social interaction within a context. Here the data indicates that youth in India has significantly changed their information and entertainment behavior. More than 85 % of the samples were of the opinion that they have witnessed significant change in their media content consumption. The new media has taken over from the traditional media which includes radio and television.On the basis of the analysis of data collected with the help of interview schedule the following conclusions can be drawn: 1)Youth in India is spending a lot of time using internet and other alternative means of communication. The main stream media will have a tough competition in the form of alternative media. 2)Internet is the most popular medium among youth and mobile phones are the most preferred medium for content generation and uploading of data. 3)Social networking sites have become a very important platform for common man.The social issues raised with the help of the social networking s ites are getting good response from the netizens and global public opinion is very easily formed. 4)The global civil society has found a new and alternative platform for raising their voices. Alternative means of communication have become a very strong tool to form global opinion. Now the local governments are finding it difficult to stop the flow of information. 5)The world is now fast becoming multi polar and multiple sources of communication in the form of small and alternative media have given a strong platform to the marginalized communities and socially deprived class. )It is very much evident from this study that mobile phone is the most popular medium for content generation and dissemination of information among youth in India. They upload data to various social networking sites and actively participating in the social campaigns promoted through it.Reference: 1)Kaldor Mary, Global Civil Society, 2007/08 2)Tufte Thomas, Youth engaging with the World: Media, Communication and Social Change, The International Clearinghouse on Children, Youth and Media’s Yearbook 2009. 3)The Hindu, Role of Alternative Media Stressed, 2010. )TOI, Friday, June19, 2009, Editorial. 5)Trigona Marie’ Alternative media is alive and well all over Latin America. (Argentina), 2009. 6)Casey Bernadette and others, Key Concepts in Television Studies, Routledge, Newyork. 7)Rayner philip, Media Studies, Routledge, Newyork. 8)Branston Gill, The Media Students’ Book, Routledge, Newyork. 9)Waisanen Don J, A citizen’s guide to democracy inaction, Southern Communication Journal, Volume 74/Number 2/April-June 2009 10) world population data sheet 2009. 134 Million 11% Asia/ Pacific