Thursday, October 17, 2019

Innovative Organisations Essay Example | Topics and Well Written Essays - 2000 words - 3

Innovative Organisations - Essay Example PepsiCo has evolved from its traditional beverage operations which has a rich history of business spanning over 100 years and has become one of the foremost multi-national food distributors in the world. This report highlights innovations at PepsiCo as well as a discussion of innovation philosophy in order to determine whether PepsiCo maintains a high level of invention or novel product creation to be considered truly innovative. many generations that it would be impossible to discuss all of its business evolutions in the 20th Century. However, ever since the company decided to move out of strictly beverages and into other snack food dimensions, the business has been competing in a very large variety of marketplaces against other small- and large-scale competition. In terms of market share, PepsiCo maintains 30.8 percent of the total beverage industry (Bauerlein, 2009). PepsiCo further earned $7 billion (USD) as a result of total business operations from 2007-2008 (PepsiCo, 2008). These are stellar profits, which suggests that PepsiCo understands how to properly innovate its products, making them stand out against other competing companies, and are able to build customer interest in these products through innovative marketing and manufacture of new product lines. In the beverage division of the company, the largest competitor is Coca-Cola. However, both companies are experiencing a drop in overall sales volume, which is driving further innovation on behalf of both companies to compete for market share in this division. Coca-Cola experienced a 3.1 percent drop in sales in 2008 while Pepsi experienced 4 percent in the same period (Bauerlein, 2009). This suggests an external consumer who is not spending as before on beverages, calling for innovative sales and product strategies to regain lost market share and satisfy customer needs at the same time. competitive environment is

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